You might have heard people or marketers saying that SEO is not a quick sales converter and bagging an online presence with it, takes months or sometimes even a year.
To a certain extent, this can’t be negated though; however, the luxury of waiting for a longer period of time can be comfortably afforded by big brands.
When it comes to doing SEO for Startups, here’s where the worry starts to deepen!
Startup owners will always lookout for budget-friendly solutions because of the large spread of expenses with a restricted investment flow.
The correct amount of equilibrium between how much you are liable to spend and how much you are earning comes from a sound digital presence.
It goes hand-in-hand.
‘A GOOD BRAND PRESENCE = 2X LEAD GENERATION’
So, at this point, the most obvious question tickling your grey cells would be from where do you start to build a brand presence in 2021?
Let’s answer you with the wise old method – “SEO”
Irrespective of clogged methods available these days to build a brand presence, nothing has ever worked miraculously than SEO.
According to a research paper by Bright Edge,
“68% of online experiences begin with a search engine”.
This clearly dictates the fact that SEO remains to be one of the topmost dominant sources of qualitative web traffic for business along with being the G.O.A.T of expansive digital channels.
Latest SEO techniques 2021 are all about, how you smartly your business climb the digital ladder with lesser timelines that contain your ROI expectations.
The Crux – SEO for Startups
The SEO Reality”
See, before getting to the main point, on discussing how to get started with SEO for startups, it’s a little reality check that needs to be done here and should be accepted on a positive note!
It’s a very competitive domain and visibility is not an overnight’s dream come true.
However, modern SEO methods of 2021 are not about the old, turtle-speeded ways of getting brand visibility. It’s more dynamic in nature and lies on the sharp edges of a surgical method.
The sophisticated range of algorithms has made it more convenient for businesses, especially startups to live the dream of having a robust brand presence on Google SERP.
The first action to be taken is all about understanding the nature of your business and what are the ways of generating revenue presently given the current scenario. This assessment is very critical for mapping the investments you need to do.
According to a statistical study on why businesses have failed with SEO, 75% of businesses have failed is because of a wrong forecast of their SEO investments and outcomes.
It’s not about pumping in money to vend out first page rankings. The smart move lies in figuring how much burning you can afford in the initial phase and what are the most effective ways of SEO at the beginning stage.
Measuring SEO strategy is one of the key ways to get your efforts right. Various metrics of SEO helps to keep you routed on the right track and rectifies at the very moment you are about to take a wrong turn.
Oh no, wait! There’s nothing to feel troubled with these such as additional expenses on tools and resources.
Begin with FREE Google Analytics and Google Search Console that would be your SEO plan’s BFFs.
Now common, you must be having a website (if not, pause here and build a website asap).
Website crawl is a very essential step of doing SEO for startups in 2021, which will help search engine crawlers to index each of your site’s webpages thereby validating backlinks subjected to HTTP response code.
Issues like duplicate content, Meta robots, redirects, 404 pages, broken links, must be on the primary lookout in a typical website crawl report.
(hussshhh, it’s not known to all!)
UX or user experience of your website plays a major role in determining your SEO performance. Reasons such as, poor navigation, unresponsive device, hampers the user’s experience which further leads to destroying search rankings.
Keep a constant monitoring track of your user engagement with the help of a heat map and locate the areas where your users are losing out on engaging factors.
As one of the chief SEO methods, on-page SEO optimization is a very important step to determine the scores you are gaining on your effective brand presence.
On-page SEO determines the needful areas of rectification on the backend of your website.
This step is very technical and requires expert SEO professional supervision.
Modern-day customers are extremely smart and are no more under the mandated spell of getting influenced by any brand that’s being marketed.
Your audiences can smell and sense your push over them to consider your business’s offerings.
Being a startup, this gets very critical.
Most brands try to push-sell their audiences with unnecessary brags such as ‘we are the best, ‘we are the supreme’, ‘we are widely chosen’ etc.
Instead, this gets terribly wrong since your audiences don’t buy with your words but with a credible identity that your business possesses.
Speaking of which, the online reputation of your business is a serious determinant.
The higher your online reviews, the better are your SEO scores which propel your brand’s visibility.
This also excites your sales funnel, since audiences tend to respond to brands better that are highly reviewed and rated and stand out to be credible enough for their worth of time.
Long-tail keywords have been very prominent factors for improving SEO. The 3-5 phrased words that have relevantly less volume are good targets for fetching the right amount of traffic for a startup website.
Most importantly, these target the right and niche audiences rather than directionless traffic crowd onto your website which inturns dilute the sales measurements.
At the end of the day,
“Today it’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.”
Content play can make your SEO game interesting. Encircle the importance of keywords and phrases based on criterions such as search volume, click-through rates, and more.
Relevant search terms would help you to get discovered by your targeted audiences sooner rather than taking into consideration of a high-searched keyword on which already 1000+ pigeons are flocking in.
Link building is a term that has been giving nightmares to marketers!
More than 80% of marketers have agreed that although backlinks are a proven strategy for enhancing SEO yet it has become extremely difficult with overcrowding competition on gaining high DA links.
Not disregarding backlinks in any sense here (it’s still a great SEO fixer), yet going to the next level, which is a pivotal aspect for startups, influencer marketing is in.
Find new domain names and URLs and get associate with influencers who truly alter your digital journey with significant results in less timing compared to backlinks.
Never run out on the latest SEO trends of 2021, which will guide you towards the right pitch your SEO efforts must have.
As a budding organization, any critical information might give you a ‘Eureka’ moment that would not just up your results but your success scores too.
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